About

A multidisciplinary design and research studio for futures and systems

We work with public institutions, think tanks, and value-driven businesses on the futures and systems that shape everyday life. Together with a network of researchers and designers, we produce foresight, strategy, services, and speculative work grounded in lived experiences.

Our Approach

The everyday is where we work

Large issues such as climate, technology, conflict, and democracy are observable in how people live and relate to one another. We treat this texture as a place to study, a source of design ideas, and a test for whether futures prototypes hold up.

We see challenges as moving

We treat every topic as something in motion, full of change and emerging possibilities. We design with that movement in mind and resist the temptation to solve for the present alone.

Design is making sense tangible

We bring critical optimism to complex challenges, and we use design as the attitude that takes them from question to artefact. We use design to clarify what is complicated, test what is uncertain, and turn ideas into something you and your audience can see and feel.

Our work is participatory and collaborative

We draw on a network of researchers, designers, and creative technologists across locations to bring on-the-ground knowledge. Inside projects, we work with your team and the people your work will affect, through interviews, co-design, and shared sense-making.

Our Approach

The everyday is where we work

We see challenges as moving

We treat every topic as something in motion, full of change and emerging possibilities. We design with that movement in mind and resist the temptation to solve for the present alone.

Design is making sense tangible

Our work is participatory and collaborative

Our DesignDesign Community

Alongside client work, we run DesignDesign, a Berlin-based community and living repository dedicated to forward-thinking, ethical design methodologies.

We bring together designers, researchers, and practitioners through public meetups to share approaches and practices that go beyond the status quo. Sessions are grounded in academic rigour while staying connected to real-world constraints. With our community, we have explored areas like Speculative Design, Design for Degrowth, Decentred Design, Pluriversal Design, and Ethnography.

By creating space for critical and future-oriented conversations, we aim to equip practitioners with perspectives that are more ethical, inclusive, and sustainable. The methods we explore through DesignDesign directly inform PROONG's practice. Through public engagement, DesignDesign keeps us in active dialogue with a broader community of people rethinking what design can do.

The Founder

PROONG was founded by Freddie Sukprasong, a designer and researcher working across strategy, design, and futures practices. He has worked across education, sustainability, and language technology, bringing a critical systems perspective to each role. Most recently at DeepL, he shaped how millions of people collaborate with AI in everyday writing.

Freddie holds a Master’s degree in Social and Cultural Anthropology from KU Leuven, Belgium and developed his specialisation in Speculative Design and Strategic Foresight at IADT Ireland and Copenhagen Institute for Futures Studies.

He has lectured and spoken on themes of design, futures, and the social dimensions of technology at organisations and universities including EASA Applied Anthropology Network, University of Amsterdam, and Direitos Humanos e Democracia in Portugal.

He writes about design, futures, and cultures on Substack.