The issues organisations work on today are complex, shifting, and tied to actual lives outside the boardroom. Our services respond to four challenges this creates:
uncertainty about what is changing,
services that fail in real use,
futures visions that feel too ungraspable to even discuss,
and teams that need new capacity to navigate complexity.
We work with organisations to make sense of change and strategise. Foresight at PROONG covers the full arc from uncovering lived experiences of changes, scanning emerging signals to building scenarios, stress-testing strategies, and grounding decisions in plausible futures.
Trends and signals research: scan emerging patterns across society, policy, technology, and culture
Lived experiences of change: understand how people live with changes through interviews and observation
Scenario development: build plausible futures from real drivers and uncertainties
Strategic sense-making: stress-test current strategies against changing conditions
Futures-informed strategy: translate scenarios into clear strategic positioning and next steps
Participatory futures: involve stakeholders and publics in exploring long-term change
We design services and digital products that are coherent across touchpoints and grounded in everyday practice. By researching how people actually use, deliver, and depend on services, we create journeys, interfaces, and systems that hold up across teams, time, and the texture of real life.
User and field research: uncover needs, frictions, and contexts that shape how services are used
Journey and service mapping: reveal how experiences unfold across touchpoints, teams, and time
Co-design: work alongside teams and users to shape services that fit real practice
Interface and interaction design: create digital touchpoints that support the wider service
Prototyping and testing: try things quickly, learn from use, refine
Design systems: build consistency that scales without losing coherence
We create the not-yet-familiar through artefacts, exhibitions, and design fictions that help organisations and publics think differently about what is possible. Our speculative work is grounded in research and lived realities, designed to open conversations and surface assumptions.
Narrative and scenario design: craft worlds for audience to immerse within
Artefact making: create physical and digital objects that make futures discussable
Exhibition and installation: stage encounters with futures for clients, publics, or institutions
Publications: accompany speculative work with text that extends its reach
Public programming: design talks, walks, and workshops around speculative artefacts
We help teams build the capacity to think in different scales, work with ambiguity, and challenge their own assumptions. Our workshops and training programmes are designed not just to share methods, but to give organisations the muscles to keep doing this work after we have left.
Problem framing: help teams move from fuzzy challenges to actionable framings
Critical design training: equip teams with methods to understand systems and question assumptions
Futures workshops: introduce methods for working with uncertainty and long-term change
Ethnographic methods training: build capacity for observing and learning from real contexts
Co-design facilitation: structure sessions that surface knowledge and build shared direction
